CUT THE DRAMA
DayQuil
No one wants to deal with the drama of your temporary illnesses.
The Insight:Flu season feels like the end of the world. Mom isn’t here to take care of you — crumpled-up tissues and pain relievers won’t cut it anymore. With classes to attend, it’s time to get off your deathbed and take care of yourself. Cut the drama with DayQuil.
The Idea:Shakespeare and Renaissance paintings are here to help with this conundrum.
Hunter Pilarski
Design | CopyCopy | Art Director | Strategy Missy Appel
DayQuil partners with the 2025 Sundance Film Festival to promote fake art-house movies that are so bad, they make film nerds physically ill. We wanted to create noise and drama around nonexistent films— Something young film nerds can’t ignore.
DayQuil x Sundance Film Festival
Design | WriterHunter Pilarski
Art Director Missy Appel