Young folks should purchase a AAA card. The world can be a scary place. Let’s make it a little less scary.
It’s a traumatising experience being stranded in the middle of the 5 after your tire decides to explode on a crisp Tuesday morning. The traffic surrounding you ensues, but your entire world is put on pause. In this moment, you’re all alone.
For peace of mind, join the club.
2 different creative directions. 1 driving idea.
Empathy-driven, handrawn typography.
How might we give a motor club a unique voice and tell the unfortunate human reality of car troubles?
poetry. obviously.
Yes, I wrote all of these. Yes, we credited actual poets because we thought it would be funny.
Abigail Raike & Elizabeth Lucus-Lucus
Design
Writer | Strategy
Missy Appel
